Cascade’s default Strategy Model deliberately omits mission statements. There are two reasons why we do this:
- In our experiences working with clients, we find that a lot of people ask the question ‘What is the difference between a vision and a mission?’. Whilst it’s perfectly possible to explain the difference, we believe that any distraction from the key message of the plan, or anything that can add confusion should be avoided.
- A mission statement is meant to answer the question of 'How will we get to our vision statement?' By using focus areas correctly, you can address this same question. For example your mission statement might be: 'We will achieve our vision by dedication to our customers and continually striving to be better'. That can easily be converted into the focus areas 'Customer Dedication' and 'Continual Improvement'.
If you really want to include a Mission Statement, you can do so in two ways.
Option 1: Rename ‘Vision’ to ‘Mission’ (or even 'Vision & Mission') in your Strategy Model. When entering the actual Vision and Mission you can separate them with a line-break to make them look visually pleasing on your plan.
Option 2: Use the ‘Bring it to life’ section of the Vision Statement to add your Mission Statement, so when people click on the vision statement, they expand this out to then see the mission underneath.